Tag Archive for: brand

Five traits of a true leader

04 Jul
July 4, 2013 Leadership is complex, so we’re told - but is it really?  We hear that “leaders are born, not made,” we hear about leadership traits and leadership styles and a whole pile of other things that supposedly make someone a great leader.  But does it have to be that complex?  Perhaps there’s a simpler approach – one that we can all align to. Story Every time the elections come round the conversation turns to leadership.  We ask if the people on the TV and radio seeking our votes are Read more [...]

The business of ethics

17 Jan
January 17, 2013 A leading article in People management magazine by the Chief Executive of the CIPD, Peter Cheese caught my eye.  In his opening statement, Peter cited the fact that in the aftermath of events such as Deepwater Horizon, the banking crisis, the exposure of Lance Armstrong and the implosion of the UK press, there is a declining belief that businesses are behaving ethically. Peter cited The Institute of Business Ethics which has recorded a 10% drop in the proportion of the public who believe Read more [...]

What’s your personal brand?

10 Jan
January 10, 2013 Although released a couple of years ago, the TLG annual index of influential brands really got me thinking.  Apple and Google are both out in front in both Britain and the US but it was the third placed brands that really struck a chord. Story Whether we like it or not, brands dominate our lives.  We are judged by the clothes we wear, the car we drive, the food we eat, where we live and where we educate our children.  Brands are attached to almost everything possible – we even have branded Read more [...]