Archive for category: Employee Engagement

Where the ‘L’ has loyalty gone?

26 Sep
September 26, 2013

Loyalty can be defined as “Faithfulness or a devotion to a person, country, group, or cause.”  Apple customers are often referred to as being loyal, as are customers of John Lewis and Waitrose.  In our business world we expect loyalty from our employees but do we operate our business with the same values or are we in danger of creating a dichotomy where we demand loyalty from our employees but encourage them to treat customers with disdain? Story I’m a boring customer.  I tend to pick Read more […]

The seven deadly sins of storytelling

18 Jul
July 18, 2013

In a recent post I talked about the power of storytelling.  This week I’m turning my attention to the seven deadly sins that can impact on all of our stories in a negative way, and I’m going to suggest some approaches for dealing with them. Story Based on the original seven deadly sins, I thought I’d apply these to storytelling so that you always deliver the very best stories that you possibly can. As a reminder, the seven deadly sins are: Wrath Sloth Gluttony Greed Pride Lust, Read more […]